Support in Rwanda

Breast Cancer Initiative East
Africa

We are a Survivor-Led Breast Cancer Support Organization based in the USA and Rwanda.
‍
We are the pioneers of Breast Cancer Awareness and Support in Rwanda.  Over the past 18 years our mission has been to provide awareness, education, patient navigation, survivor support and infrastructure through love, dedication and innovation.

We started our journey with 27 Women in 2007 and have now impacted over 55,000+ individuals.
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Our work is grounded on evidence and results as we consistently reach the most vulnerable communities in Rwanda, providing support and resources. Prevention, Early Detection and Support are our pillars

Without Awareness there is no Action!

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Breast Cancer Initiative East Africa

Support in Rwanda

Join us as we revolutionize breast cancer support and education in Rwanda. As the pioneers of breast cancer awareness in the country, we have dedicated the past 17 years to building a foundation where none existed.

From the heart of Rwanda, we are reimagining what a nonprofit can be — not as charity, but as a catalyst. Rooted in the rhythm of our communities and powered by the intelligence of our time, this mission is a living blueprint — where AI meets empathy, where survivors lead the way, and where youth rise not only to learn, but to build.

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Innovating Support

We are Innovating
Breast Cancer Support

Awareness First

Awareness and Education
are the Key to Progress

Community Impact

Our Mission is built on direct
Connection with Community

THE PINK VILLAGE
MOVEMENT

The Pink Village Movement turns village squares into classrooms, demystifying breast cancer, breaking stigma, and empowering families with facts, early warning signs, and simple self-checks.

WEEKLY

KIREHE DISTRICT

Over 6,000 Village Residents Reached

Over 50 Events and Counting

Over 30 Villages so far in the District

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See the Pink Village Movement in ACTION!

Support a Village Visit Today, Every Bit Counts!

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A New NGO Model

We are redefining the traditional NGO Model through innovation, technology, autonomous pathways to funding generation and building human capital capacity.

Awareness First

Before any meaningful change there must be Awareness. Our Mission begins with providing Awareness and Education to bring proper context, options, solutions and hope to Breast Cancer Support.

Contribute today to make a difference

Your contribution makes change possible today.

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Transforming Breast Cancer Awareness and Support in Rwanda!

As the first and only breast cancer organization dedicated to awareness and education in Rwanda, we have established ourselves as trailblazers in raising awareness about this disease and providing active support to the Community at large.

We are transforming breast health in Rwanda by not only providing life-saving early detection, but also building a sustainable, community-driven healthcare model that can be replicated across Africa, creating lasting systemic change.

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Help Our Mission with Donations

Building Capacity to address existing barriers and shortages related to accessibility of care

Leveraging Artificial Intelligence at the core of our Organizations Operating System for Efficiency and Scale

Creating a Safe and Trusted Environment for the Community to receive Comprehensive Support

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COMPREHESIVE
BREAST CANCER
SUPPORT

Technology
& Innovation

Our Organization Operating System is driven by Innovation and Technology

Patient Navigation

We are there before, during and after. Our Innovative approach to Patient and Survivor Support is unmatched.

Awareness & Education

Our Mission's foundation is in Awareness and Education, the first step to providing effective Support

Support & Advocacy

Offering complete Support and Advocacy to patients, survivors and those affected by Breast Cancer

Revolutionizing Breast Cancer Support: Bringing Practical Innovative Solutions to the Village

How do you bring technology and AI to a village in a useful and impactful way? This was our challenge and we rose to the occasion. We have created pragmatic solutions that are directly impacting awareness, education and data collection in our work in the villages. By equipping our Village Ambassadors with accessible and practical tools, we are able to leverage the latest technologies in the least likely place, a village. Whether it is a digital assistant that serves as an educational support system, automatically transforming hand written data reports into interactive documents or efficiently coordinating and managing our visits we have found and created a powerful use case for AI and technology.

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Help Us Scale Awarness Across Rwanda

An Actual Tangile Use Case for AI we've gone past the AI hype and created tools that are functional, accessible and impactful

Empowering Village Amabassadors by equipping them with resources that significanly enhance their work with village communities

How innovation impacts a rural community the village is the LAST place anyone thinks of when it comes to tech and innovation, we have changed that!

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MEET IROZA

I am an AI Powered Digital Assistant that is part of the Breast Cancer East Africa Initiative (BCIEA) Team and I live in WhatsApp. I exist to provide Breast Cancer Support and Information in Rwanda.

I am available around the clock. No appointments, no waiting rooms.

From answering questions about breast lumps or pain, to helping you know when and where to get screened, I am here to empower you with information, reminders, and local resources tailored to your needs.

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Help Us Increase Screenings

First AI-Powered Breast Cancer Assisstant in Africa

Available on Whatsapp 24/7

Vetted by Trusted Medical Professionals

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THE COMIC BOOK SERIES
THAT SAVES LIVES!

Harnessing the power of storytelling and emotional resonance, our adult graphic novels/comics are revolutionizing health education in Rwanda. At the heart of our series are real-life superheroes, survivors whose compelling health journeys inspire and educate. Our comics are far more than entertaining stories, they contain embedded QR codes linking readers directly to our educational resources and screening registration. As these materials circulate through communities, they serve as both awareness tools and gateways to our services.

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Help Us Scale Awarness Across Rwanda

An innovative and interactive vehicle for Awareness through the power of Storytelling

Directly Impacts the Increase of Screenings

An effective tool to break cultural Stigma and Fears

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PINK YOUTH RISING

In our commitment to early detection, we are implementing AI-driven screening technologies that will improve the accuracy and accessibility of breast cancer screenings. This innovative approach will enable us to reach more individuals, ensuring timely interventions and better health outcomes.

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Help Us Empower the Future of Rwanda

Empower Youth by equipping them with skills rooted in Systems Thinking and Application

Helping create the next generation of Rwanda's public health support system

Leveraging Rwanda's Youth population as a resource for a bright future for the Country

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THE PINK HOUSE
EXPANSION PROJECT

We are expanding our Wellness House, lovingly referred to as the Pink House. It serves as the mothership of our organization. This unique facility serves multiple purposes, including providing a safe and comfortable transitional overnight space for rural patients traveling to and from treatment in Kigali. Pink House is where education, screening and community support happens.

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Help Us Expand
the Pink House

Increase our capacity for transitional patients monthly

Implement a screening area in
the facility, promoting early detection and enabling timely intervention.

Expand space for our Breast Health and Screening Education Program for Nurses and Community Health Workers

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BRINGING AWARENESS TO THE WORKPLACE

Breast Cancer Awareness and Education Program and Initiative for Leadership and Employees of Corporations and Organizations In Rwanda.

Companies and Organizations that We Have Worked with so far include :
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SKOL Brewery, GOODLIFE ACCESS, Rwanda Development Board, Rwanda National Police & Bank of Kigali

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Bring Breast Cancer Awareness to Your Workplace!

Educate corporate executives and staff on Breast Cancer

Provide on-site screening and support

Strengthen the Rwandan Workforce through Education and Awareness

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Discover Our Programs

Awareness

ULINZI WALK 2025

Join Us for the 6th Annual Ulinzi Walk

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Education

AI-Powered Breast Health Platform

Introducing the AI-Powered Breast Health Platform

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Support

AI-Powered Breast Health Screening Program

Increasing Access to Screening with Cutting Edge Tech

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We have created several projects for our initiative

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We are the Pioneers and Innovators...
17 Yrs of Community Impact and Results!

GET TO KNOW US!

Watch Our Video to Learn More
About US!

Every small contribution can create a meaningful change.

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Discover Our events

World Cancer Day

Feb 2025

11:00 am - 05:00 pm

Nature Kigali

Celebration for World Cancer Day 2025

Celebrating Our Breast Cancer Warriors

Dec 2024

03:00 pm - 10:00 pm

Pink House Kigali

Celebrating Breast Cancer Survivors

VIEW MORE EVENTS

Your donation Creates Direct and Visible Impact!

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Voices sharing our mission success?

Dr Diane Karusisi

CEO Bank of Kigali

“This initiative has reminded us that health is our greatest wealth, as leaders, we must ensure our teams have access to the knowledge and resources needed to prioritize their well-being. I’m proud of the positive impact this has had on our staff.”

Emertha

Breast Cancer Survivor

"On my journey to recovering from breast cancer, BCIEA provided me with incredible support. The most life-changing help I received was a breast prosthesis, which restored my confidence and comfort."

Christelle

Breast Cancer Survivor

"Before BCIEA, survivors like me had to buy expensive silicone breast prostheses, which many could not afford. But BCIEA introduced Made-in-Rwanda knitted breast prostheses and provided them to us completely free of charge. This made a huge difference in my life. Beyond that, BCIEA staff and fellow survivors supported me during my lowest moments. There was a time when I felt hopeless and alone, but the people I met at the Pink House encouraged me and helped me regain my strength. Today, I live with confidence and no longer fear for my future—all thanks to BCIEA."